Consumer Overview & Updates: December 2019

The downloadable Users and Household Data (Excel file), updated weekly, is available on the Informed Delivery for Business Mailers website. User acquisition continues via paid search,® intercepts, Retail POP, and co-marketing.

  • Total number of registered users: 21.98 Million
  • Total number of registered households: 17.7 Million
  • Total number of email-enabled users: 16.9 Million
  • Email open rate (6-month average): 61.3%

The USPS has assessed a company $89,000 in additional postage for the failure of the windows on their envelopes. The 1.7 million piece job was entered into the postal stream and during processing windows began to fail for various reasons. Upon further investigation it was discovered the windows were made with inferior polypropylene rather than polystyrene. The polypropylene material is thinner. less durable, and can be prone the hazing in the window rendering the barcode difficult to scan. Make sure you ask your envelope vendors about window material.

See below images of window envelopes made with polypropylene.


USPS 5-year business plan: ‘Innovate faster,’ cut costs to remain solvent

In an effort to course-correct from more than a decade of net financial losses, the Postal Service on Wednesday released a long-awaited five year-business plan.

Postmaster General Megan Brennan and Robert Duncan, chairman of the USPS Board of Governors, said the Postal Service faces a unique challenge operating both as a large business and as a federal agency with a mandate to provide the same level of delivery service to every address in the United States.

Oct. 9, 2019

U.S. Postal Service Announces New Prices for 2020

No change in price of Forever stamp

WASHINGTON — The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes to take effect Jan. 26, 2020.

IMG 2935

Pictured: Michelle Hayward, Jon Bowman, Cheryl Swaim, Molly Grubb, & Ronald White