Consumer Overview & Updates: December 2019
The downloadable Users and Household Data (Excel file), updated weekly, is available on the Informed Delivery for Business Mailers website. User acquisition continues via paid search, usps.com® intercepts, Retail POP, and co-marketing.
- Total number of registered users: 21.98 Million
- Total number of registered households: 17.7 Million
- Total number of email-enabled users: 16.9 Million
- Email open rate (6-month average): 61.3%