Consumer Overview & Updates: December 2019

The downloadable Users and Household Data (Excel file), updated weekly, is available on the Informed Delivery for Business Mailers website. User acquisition continues via paid search, usps.com® intercepts, Retail POP, and co-marketing.

  • Total number of registered users: 21.98 Million
  • Total number of registered households: 17.7 Million
  • Total number of email-enabled users: 16.9 Million
  • Email open rate (6-month average): 61.3%